With the tough economy we have all experienced over the past couple of years, I have started to notice that many of the business owners I meet have begun to think very small in terms of growth and expansion. In fact, some businesses still have the survivalist mentality.
The problem with this type of thinking is that it causes entrepreneurs to think too small. It causes them to think about growth in very conservative terms that could be their downfall. After all, when we are thinking about growth in the 5%, 10%, or even 20% range we are probably just trying to leverage what we are already doing, “pushing” our business into the future. This slow incremental growth simply isn’t going to keep you ahead of the curve, or your competition for that matter!
Whereas Thinking Big forces you to re-think everything! It causes you to re-evaluate
- what you are doing and how you do it,
- what you invest your time in,
- your skills and what you need to get better at,
- your team and the skills they must master,
- your products, pricing, and client mix, and even
- your business model
It has been my experience that without this periodic re-evaluation, business people will just keep doing what they have always done … and they will keep getting the same results they have always gotten!
Another advantage of Thinking Big is that once you have begun to really think at this level, your “radar” is now set to see outstanding people, innovations, technologies, and other factors that could help you significantly multiply your results. These opportunities are all around you but unless you’re looking, you’ll never recognize most of them.
And the last advantage of Thinking Big is how it will transform your team! As you roll-out this Big vision for growth you’ll see team members step-up, you’ll have a more enthusiastic group, people will become more creative and suggestive, leaders within the team will emerge, and people will either buy-in to your bigger picture of the future … or they’ll realize that they no longer “fit in.”
The Bottom Line:
If you want your business and people to thrive, and not just survive, then start Thinking Big. You’ll be surprised at the opportunities available and the transformation that both your team and YOU will experience.